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ABOUT US

ide8 is a full service strategic marketing firm that combines the talents and experience of a dozen senior marketers who have worked with some of the largest brands on the planet. The results they’ve achieved for their clients have been nothing less than extraordinary. What makes them exceptional is their vast experience and unmatched talent which allows them to see what others often miss while connecting the “dots” in new and highly imaginative ways. Using art and science they create powerful ideas that drive business.

Strategic Marketing

We develop strategic and fully integrated marketing programs in alignment with key business objectives that maximize digital/traditional media to influence behavior and deliver results.

Brand Development

We build authentic brands that last from the inside out leveraging ownership and loyalty deeply rooted in company culture to ensure consistent and meaningful delivery of the brand promise.

Market Research

We conduct market research as the foundation for effective marketing that responds to a dynamic marketplace by resonating with key customers and outpacing the competition.

OUR WORK

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    Non Profit Branding

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    National Advertising Campaign

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    Corporate Identity

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    Brand Management

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    Market Strategy

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    Brand Reinforecement

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    Target Market

Our Tools

DISCOVERY SUMMARY

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ide8 organizes data collected during the discovery phase into a comprehensive document that categorizes the information providing a big-picture strategic view into the business. Serving as the starting point and foundation, this enduring document becomes a comprehensive and central source of major insights and key information critical to effective brand development and strategic marketing.

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STRATEGIC POSITIONING

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ide8 analyzes the market including client and competitive position to identify areas of opportunity that maximize relevance and drive differentiation. By mapping the market, ide8 creates a detailed gap analysis that reveals disparity between actual and desired position. This is the bases for strategic planning that will allow ide8 to close the gap, maximize market position and outpace the competition.

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GAP ANALYSIS

No Blind Spots
ide8 conducts a comprehensive gap analysis to reveal critical areas where actual brand position does not align with desired brand position. By identifying “gaps” in brand position, ide8 can develop brand, marketing and messaging strategies that will reduce ongoing drift in a dynamic and competitive market, while adjusting the current position in order to get the brand back on track.

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DECISION CYCLE ANALYSIS

Precision Performance
ide8 uncovers how, when and where customers make purchase decisions and what factors have the most impact on those decisions. This includes an in-depth analysis of the primary customer, timing at each stage of the decision process (investigation, comparison, pre-purchase and purchase), and a better understanding of all the influences that can impact this decision cycle.

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TOUCH POINT ANALYSIS

Complete Control
ide8 conducts an analysis of all areas and factors that influence a customer or service. These can range from expected touch points, such as traditional marketing efforts (seeing a newspaper ad), to more unique touch points outside the arena of marketing (for example, word-of-mouth), ide8 then creates marketing programs that connect with the customer on a new and more dynamic level by wrapping the brand around the target audience and reinforcing “the brand experience” with every touch point.

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OPPORTUNITY MATRIX

Maximum Traction
ide8 has developed a systematic process for prioritizing campaign tactics. Using a series of preselected and weighted metrics, each tactic and activity is evaluated and assigned an opportunity factor. These factors are then ordered according to value and contribution to the end goal. This process quickly determines which tactics will have the greatest impact for the least amount of effort or financial investment.
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What our clients have to say

Our Team

ide8 combines the expertise of a dozen senior marketers who have worked with some of the largest brands on the planet. The results they have achieved for their clients have been nothing less than extraordinary. Leveraging their vast experience and unmatched talent ide8 creates powerful ideas that drive business.

 

Matt Trcka

President/CEO

Dee Kos

Business Manager

Leslie Hancock

Media Director

Jon Pushkin

PR Director

Kelly Korak

Creative Director

Zander Renault

Creative Director

Neil Sittler

Creative Director

Gayle Vivere

Creative Director

Jon Paul Vivere

Web/App Director

Kirk Barnett

Systems Director

Keith Singer

Videographer

Paul Trantrow

Photographer

Our Clients

ide8 has worked with start ups, rising stars, established category leaders and some of the biggest brands on the planet. Whatever stage your product, service line or organization is in, ide8 can help you develop, launch, promote, reinvent, refine and protect your legacy.

Technology

Apple Computers

BEW Global

Cisco Systems

IBM

Koh Young Technology

Consumer Goods

Central City

Dean Foods

The Denver Post

Kraft Foods

Mountain High Yogurt

Philip Morris

Entertainment/Sports

Denver Zoo

Dish Network

Green Bay Packers

Red Robin Restaurants

Red Rocks Amphitheater

Special Olympics Colorado

Finance/Insurance

Allstate Insurance

Alpine Bank

American Express

American Family Insurance

Equity Advisor Solutions

First Trust

Fiserv Investment Trust Services

Vectra Bank

Non-Profit/Charities

ACE Scholarships

CO Coalition Against Sexual Assault

Colorado Uplift

Denver Dumb Friends League

EarthLinks

Elevate USA

Goodwill Industries

Healthy Learning Paths

Hunger Free Colorado

Safe2Tell

Manufacturing/Industrial

Bemis Manufacturing

ComEd

Equipto Shelving

Giddings & Lewis

Johns Manville

Komatsu

Rockwell Automation

SM Energy

Thyssen Krupp

Xcel Energy

Healthcare/Medical

Bemis Healthcare

Bio-intervention Specialists

Centura Health

The Children’s Hospital

Colorado Center for Nursing Excellence

Colorado Healthcare Strategy & Management

Consova

Delta Dental of Colorado

Denver Health

Eating Recovery Center

Elekta Oncology

Evergreen Medical Center

HealthONE/HCA

Humana Healthcare

Invision Sally Jobe

Keystone Heart

LivaNova/Sorin Group

Pathlight Mood & Anxiety Center

Philips Medical Imaging

Protechsure Scientific/Difinsa53

Radiology Imaging Associates

Rocky Mountain Poison & Drug Center

SCL Health (Exempla)

Higher Education

Colorado State University

CSU Global Campus

Milwaukee School of Engineering

Northern Illinois University

University of Colorado

University of Denver

University of Santa Cruz

Xcelerated Learning Dynamics

Professional Service/Consulting

Macerich

MRC Global

Pinnacle Healthcare Consulting

TeleNeph

TiER1 Performance Solutions

Our Expertise

Strategic Marketing

- Integrated Marketing

- Creative Development

- Content Development

- Digital/Online Marketing

- Website Development

- Social Media

- Traditional Marketing

- Media Planning/Buying

- Analysis/Metrics/Tracking

Brand Development

- Brand Platform

- Message Platform

- Visual Identity/Logo

- Verbal Identity/Tagline

- External Branding

- Internal Branding

- Trademark/Copyright

Market Research

- Primary Research Facilitation

- Secondary Research Investigation

- Online Research Investigation

- Research Analysis

- Research Presentation